By Laura Tropp
Within the twenty first century, being pregnant is greater than a organic event—it's a cultural phenomenon. A Womb with a View: America's starting to be Public curiosity in being pregnant addresses how media impact and adjustments in society have uncovered and commoditized being pregnant like by no means sooner than, whereas expertise has enabled us to percentage, list, and protect all features of the being pregnant experience.
Each bankruptcy of the publication makes a speciality of a facet of the being pregnant adventure, together with efforts to see in and bond with the fetus, a few of the methods of acquiring suggestion, the evolving function of expectant fathers, how being pregnant is depicted and handled in pop culture, and branding and advertising to pregnant undefined. Interviews with these advertising services to pregnant ladies demonstrate how being pregnant is now "big business," whereas real-life tales from pregnant girls and pictures from tv and picture serve to demonstrate our culture's fascination with being pregnant.
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Additional info for A Womb With a View: America’s Growing Public Interest in Pregnancy
73 Rather than simply pipe prerecorded sounds to A Window into the Womb 27 the fetus, the video encourages parents to create their own stimulation exercises that follow given examples. Once a baby is born, other products promise parents to replicate the experience in the womb. These technologies reinforce the notion that a fetus is extremely aware of and comforted by the unique experience in the womb, and that a baby remembers this experience. Some parents swear by these devices, while others find them useless, but these products bring into clear focus that the fetus is now seen differently than it has been in the past.
44 Parents who proudly show sonograms of their future child have Life magazine to thank for setting this precedent. 45 For the first time, the American public was able to see in full color on a prominent magazine cover what before could only be imagined. During this same period, theorist Marshall McLuhan observed that media employ the power to extend one’s senses. From this point forward, doctors would use ultrasounds for more than merely medical purposes; the imaging extends the pregnancy experience to others and enhances the ability of the mother to not only feel her fetus from within, but to also see it exposed.
In our modern consumer culture, much time and money is spent studying children’s exposure to advertising and other mediated messages. People lament over the lack of public spaces where one can escape advertising. The months prior to birth used to be a sacred space for the baby, but now, thanks to technologies that allow people to test, measure, view, influence, A Window into the Womb 31 and modify the fetus, it has fallen within reach of marketers who offer these technologies, for a price. The fetus has become the latest target market.
A Womb With a View: America’s Growing Public Interest in Pregnancy by Laura Tropp